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These pages tell you a little about our approach to CONSUMER RESEARCH and introduce you to our main areas of special focus:
Whatever the topic, we offer
high quality, conscientious, imaginative consumer research....
Explore these pages and links and then visit us again soon for much more information or contact our Client Accounts Manager,
by clicking HERE now.
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- INTRODUCING Far-sight RESEARCH...where we specialize in consultative research among often-neglected groups of consumers, with a particular focus on older people (including urban dwellers) and on people living or working in rural areas (including younger people!). We can explore differences WITHIN such groups, which are often, all too mistakenly, assumed to be homogeneous (another such heterogeneous "group", on which we also focus, is "immigrants"). In reality, such groups include people with a wide variety of characteristics and preferences. We can help you to segment such populations into groups that have things in common, including income or outlook or level of interest in your services, policies or products (see "ASK SARAH", our Frequently-asked Questions page). For more information about our approach to older consumers or to people living or working in the countryside, click on the links below.
Communication is a 2-way process. We also like to work for people who seek to offer better communications and information to consumers. This includes tailored services for communication and IT providers as well for those parts of other companies and organizations which just want to communicate better about what they do. Paradoxically, even some communications companies do not listen to their consumers. How long will they manage to communicate effectively with them? And who will spring ahead of them as communication and information technology leaps forward?
If you think we could help you or your organization, why not e-mail us for information? click on our logo to contact us.
or contact our Research Director, Jonathan Barker
far·sight·ed or far-sight·ed
1. Able to see distant objects better than objects at close range; hyperopic.
2. Capable of seeing to a great distance.
3. Planning prudently for the future; foresighted: large goals that required far-sighted policies.
Source: The American Heritage® Dictionary of the English Language, Fourth Edition
Copyright © 2000 by Houghton Mifflin Company.
why explore the experiences and views of older people?
why ask the people at Far-sight Research to help?
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Far-sight Research Ltd.
Registered in England No 4440295
Registered Office: 29 Harley Street, London W1G 9QR